The process of selecting the most effective approach for drawing customers to the products in a physical or online store is described by the word “merchandising.” In plainer terms, it is a strategy used by both brick-and-mortar and online shops that includes designing the store, attractively exhibiting the products, employing competitive pricing, communicating the value of the products, and offering a seamless customer experience. An organization that sells tangible goods may see a rise in labor and material costs as a result of the overall strategy.

The department that serves as a middleman between the marketing and production offices is merchandising. The merchandising department may occasionally be required to handle price and costing as well. In any event, it is the merchandiser’s job to execute orders precisely in accordance with costing and pricing. It is therefore a very important department.